Conference shirts and company approved leisure or sports apparel are a great way of installing ‘esprit de corp‘ to staff by giving a feeling of pride and mutual loyalty within a group and whether conscious or subconscious, culture evokes strong emotions that motivate employees to perform.
Beyond engaging employees for the sake of revenue, a healthy culture can also foster collaboration and innovation.
While much of what comprises culture, research suggests that a company’s Brand describes its personality which is evident through choice of colours, logos, decoration options, style and type of the garments are how the brand is perceived and the message you are portraying.
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